Contact: Oodaalolly Chocolate

Hernan Lauber

cacao@oodaalolly.com

Oodaalolly Taps into AI and World Cup Fever to Drive Sales and Customer Engagement

San Francisco-based chocolate company combines Swiss and Philippine heritage with innovative marketing tactics.

San Francisco JULY 20, 2023 

Oodaalolly, a San Francisco-based chocolate company that celebrates Swiss and Philippine heritage, is employing cutting-edge technology and the passion of the Women's World Cup to propel their business forward and stand out in the competitive US chocolate category. Starting last year with their A.I.morsolo project, the company has seen an impressive boost in recognition and sales, thanks to the innovative use of artificial intelligence (AI) and a unique customer engagement strategy.

Oodaalolly has integrated AI into its marketing strategy, leveraging a tool named Midjourney to create promotional materials. Drawing inspiration from vintage Grand Prix race posters, the company has designed a commemorative World Cup poster featuring the kick-off Philippine vs. Switzerland match. This digital poster is available for free download and also as a professionally printed collectible.

To further stimulate customer interest, Oodaalolly has launched a promotional campaign tied to the progression of the Swiss, Philippine, and U.S. teams in the Women's World Cup. This innovative promotion offers escalating discounts as the teams advance in the tournament, reaching up to 50% off if any of the three teams win the championship. The company will also provide free cold packs with purchases of chocolate while either the Swiss or Philippine teams are in the tournament.

"Oodaalolly's mission has always been about more than just creating quality chocolate. It's about celebrating our unique blend of Swiss and Philippine heritage, while continually pushing boundaries to offer our customers a more engaging and fulfilling experience," said Hernan Lauber, founder of Oodaalolly. "By harnessing AI and the excitement of the World Cup, we've been able to make this mission tangible in a truly innovative way."

In line with the company's commitment to continuous innovation, Oodaalolly has hinted at more surprises to come as the tournament progresses.

About Oodaalolly, LLC

Oodaalolly is a modern Filipino twist on classic Swiss chocolate.

Hernan Lauber founded Oodaalolly Chocolate in 2017.  A Swiss-Filipino-American son of a Swiss chocolate maker and chocolatier. The company blends traditional chocolate-making techniques with innovative marketing strategies, reflecting its commitment to heritage, quality, and customer engagement.

Oodaalolly uses the best ingredients, specifically focusing on Filipino flavors, to make memorable chocolate everyone enjoys. 

To learn more, visit oodaalolly.com or follow along on Instagram, Facebook, and LinkedIn or vibe with us on Spotify.